The Dip: Why Quitting Is Good For You
by projecthitchhiker on April 23, 2009
in Lifestyle Design, Personal Development
The Dip
Business Week once called Seth Godin “the Ultimate Entrepreneur for the Information Age.” His e-book, Unleashing the Idea Virus is the most downloaded e-book of all time.
Seth Godin is undoubtedly the best in the world at what he does.
But if I have no interest in marketing or entrepreneurship, why should I care?
Because he’s the best in the world at what he does, and he’s written a book called the Dip, about being the best in the world at whatever you do.

